I have always been fascinated by the importance of storytelling as a way of communicating and sharing information. History, heritage, interpretation, call it what you will; it is all storytelling, often linked to places in a landscape. With the explosion of different types of communication technologies – web, phone, radio, TV, apps, Facebook, Twitter to name just a few – stories can easily become fragmented and difficult for people to follow.
Hence my interest, shared with like-minded colleagues, in transmedia approaches to storytelling.
In other words, telling consistent, engaging stories, integrated across media types and physical landscapes.
The Real Macbeth
We were able to explore transmedia storytelling through the Real Macbeth project, a prototype that won a Highlands and Islands Enterprise Tourism, Heritage and Technology Challenge funding award some years ago.
Whales, dolphins and the ghosts of the Picts
Following the success of the Macbeth project we undertook feasibility studies examining the potential for similar transmedia approaches at the Whale and Dolphin Centre, Spey Bay and the Tarbat Discovery Centre in Portmahomack
Cameron the Ranger
Building on what we learned from the prototype we were delighted to be asked to undertake a pilot project called Cameron the Ranger (no relation!), enhancing Highland Council’s Wild Coastal Trail interpretation boards, booklet and web page by the addition of audio recordings, leaflet, poster and Facebook page.
We believe that transmedia storytelling, integrating narrative, technology and landscape, is a powerful approach to heritage interpretation.